To support the launch of the renewed lubricant brand Wolf,…
February was a busy month for Maghreb Accessoires, our Wolf distributor in Morocco. To launch our new lubricant range, representatives of Maghreb Accessoires and of Wolf left on a two-week “Road Show” along Moroccan cities.
The goal of this action was to position Wolf as high-quality and technology-enhanced lubricants, and to promote our new range and branding.
Centrepiece of the road show was a truck completely designed in Wolf look & feel. This was a mobile show room, and meetings were held in the truck where the entire range was presented.
The Wolf truck travelled to clients in Oujda, Fès, Meknès, Tanger, Tétouan, Repos, Rabat, Marrakech, Agadir, and Casablanca.
It was a successful action that added value to the Wolf brand and brought us closer to our clients in Morocco!
Visit www.wolflubes.com for more information.